1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They allow the site to recognise your browser on future visits and remember certain information — such as your preferences or consent choices.
We also use localStorage, a browser storage mechanism similar to cookies, to save your cookie consent preference so we don't ask on every visit.
2. What We Use Cookies For
- Essential operation — to remember your cookie consent choice.
- Analytics — to understand how visitors use our website so we can improve it. Analytics data is aggregated and anonymised.
3. Cookies We Use
3.1 Essential / Functional
These are strictly necessary for the website to work correctly. They require no consent.
| Key | Purpose | Duration | Storage |
|---|---|---|---|
up_consent |
Records your cookie banner choice (accept / decline) so the banner is not shown on every visit. | Until cleared | localStorage |
3.2 Analytics Cookies
These cookies are only placed if you accept via the cookie banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique visitors; used for traffic and session reports. | 2 years |
_ga_[ID] |
Google Analytics (GA4) | Stores and counts page views. | 2 years |
_gid |
Google Analytics | Distinguishes users over short periods. | 24 hours |
Google Analytics data is processed by Google Ireland Limited. Data may be transferred to Google servers in the United States under Standard Contractual Clauses. See Google's Privacy Policy for details.
3.3 Marketing Cookies
We do not currently use marketing or remarketing cookies. If this changes, this policy will be updated and your consent will be sought before any such cookies are set.
4. Your Choices
4.1 Cookie Banner
When you first visit this website a banner appears at the bottom of the screen. You can accept or decline non-essential cookies. Your choice is saved in localStorage as up_consent.
To reset your preference and see the banner again, clear the site's localStorage data in your browser settings, or click below:
4.2 Browser Settings
Most browsers allow you to block or delete cookies. Please note that blocking essential storage may prevent the banner preference from being remembered.
4.3 Google Analytics Opt-Out
You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.
5. Updates to This Policy
We may update this Cookie Policy when we add or remove cookies. The "Last updated" date at the top of this page reflects the most recent changes. Significant changes will be communicated via a renewed consent banner.
6. Contact
Email: privacy@urbanpass.co